https://fieldframestrategy.com 2026-06-14 daily 1.0 https://fieldframestrategy.com/assets/images/image02.jpg Field + Frame Strategy https://fieldframestrategy.com/assets/images/image01.jpg Use the Interest + Impact Mapping Tool and the Audience and Channel Matrix for free and add the Audience Strategy Planning Workbook for $10. https://fieldframestrategy.com/assets/images/image11.jpg A communication plan starts with what you want to say. An audience strategy starts with who the work depends on, what they need, and what has to happen before the message can land. https://fieldframestrategy.com/assets/images/image09.jpg The free Interest + Impact Mapping tool helps map who is affected, who has influence, who needs to be prepared, and who may be missed before planning begins. https://fieldframestrategy.com/assets/images/image10.jpg The Audience and Channel Matrix helps match audiences to the right channels and extend reach without creating noise. https://fieldframestrategy.com/assets/images/image08.jpg Audience Strategy Planning Workbook graphic describing a $10 companion workbook for building an audience, engagement, and channel strategy from the ground up. https://fieldframestrategy.com/assets/images/image12.jpg A plan that cannot be summarized on one page has not yet been decided. This summary is not a replacement for the full strategy. It is a test of whether the decisions are clear enough to act on. https://fieldframestrategy.com/assets/images/image07.jpg Laura Ross, PhD https://fieldframestrategy.com/assets/images/image05.jpg Decision Readiness Communication Matrix https://fieldframestrategy.com/assets/images/image06.jpg Strategic Communication Maturity Model https://fieldframestrategy.com/assets/images/image04.jpg Strategic Project Prioritization Matrix https://fieldframestrategy.com/assets/images/image03.jpg Laura Ross, PhD